![]() ![]() I know that by the following decade the combination of cars and crumpet was a recognised recipe for success, because I remember being acutely embarrassed at the 1975 Earls Court show when a dark-haired beauty in a jaunty cap, flared trousers and a chiffon scarf that hung between loosely nylon-clad breasts beckoned the 11-year-old me onto the Lotus standĪccording to one of our more scholarly Classic Driver colleagues, however, it was the great British sports car company TVR that took the art of the show hostess to its zenith (while simultaneously saving on the expense of costumes) simply by fielding girls Helen Jones and Sue Shaw who were completely naked at the 1971 London Motor Show.īut that's about as brash as a set of straight-through pipes on a Blackpool V8. ![]() Presumably it was during the Swinging 60s that the use of nubile, mini-skirted young things to distract the mainly male attendees of car shows became de rigueur. She's standing beside a Standard estate, tentatively reaching out to stroke the neck of a horse. There's also a rather alluring black and white shot of a demure, tightly permed young woman in my copy of the 1950 British Motor Car guide. The earliest illustrated record in my possession is in the form of an advertisement for a 1948 Chrysler, which promotes the availability of custom interior finishes by depicting a shapely woman in a tweed two-piece advancing towards the open door of a rag-top New Yorker sporting upholstery which matches her clothes. I've struggled to determine exactly when it was discovered that draping attractive women on and around motor cars helped to enhance the latter's appeal. ![]()
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